Dana Pérez

Graphic designer  -   Social Media Manager  -  Illustrator -  Copywriter   -  Content strategist

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Profile

Experienced social media manager and content strategist with a professional background in digital marketing, copywriting, digital arts and graphic design. Main experience with branding and social media content creation / management.

Key skills

• Creates social media campaigns with successful reach and engagement

• Assembles content design, visual planning and schedules content

• Proficiently works in industry’s leading design softwares (Adobe creative cloud, Figma, Canva, CapCut)

• Develops and manages brand identities. Creates physical and digital brand assets

• Photo and video editing

• Creative writing and text redaction

Experience

Highlight Social - Account Manager, Content strategist, Copywriter (2025 - Today)

• Creates content strategy plans and calendars for client’s business’s TikTok account. Built a successful strategy that brought in over 25,000 followers and over 500 promo code uses across platforms in less than 9 months.
• Analyzed TikTok engagement data and developed new content strategies to optimize performance. Optimized strategy to replicate it across SM platforms.
• Managed successful UGC and Influencer campaigns.
• Applies the brand’s tone and language within the copywriting of the content, scripts and captions. Sticks to SEO and TikTok algorithm best practices.
• Edited and filmed successful original content for the brand’s TikTok account.