Dana Pérez

Graphic designer  -   Social Media Manager  -  Illustrator -  Copywriter   -  Content strategist - Barista

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Profile

Experienced social media manager and content strategist with a professional background in digital marketing, copywriting, digital arts and graphic design. Main experience with branding and social media content creation / management.

Additionally, I’m an experienced specialty coffee barista with 4.5 years behind the bar. Experience with espresso dialing, pour-over methods, basic latte art skill, client service and cashier experience and memorization of over 35 drink recipes.

Key skills

• Creates social media campaigns with successful reach and engagement

• Assembles content design, visual planning and schedules content

• Proficiently works in industry’s leading design softwares (Adobe creative cloud, Figma, Canva, CapCut)

• Develops and manages brand identities. Creates physical and digital brand assets

• Photo and video editing

• Creative writing and text redaction

• Latte art, espresso dialing, coffee profiles knowledge, pour-over methods, matcha preparation, customer service.

Experience

Highlight Social - Account Manager, Content strategist, Copywriter (2025 - 2026)

• Creates content strategy plans and calendars for client’s business’s TikTok account. Built a successful strategy that brought in over 25,000 followers and over 500 promo code uses across platforms in less than 9 months.
• Analyzed TikTok engagement data and developed new content strategies to optimize performance. Optimized strategy to replicate it across SM platforms.
• Managed successful UGC and Influencer campaigns.
• Applies the brand’s tone and language within the copywriting of the content, scripts and captions. Sticks to SEO and TikTok algorithm best practices.